Hello, this is the Sakurabook team. Thank you very much for visiting our blog.

Now, in January of this year, we officially released the renewed version of the Shopify reservation calendar app "Sakurabook."Thanks to your support, we have received inquiries and consultations from many people. Thank you very much for your interest.

During these consultations, some of the frequently asked questions are related to attracting customers.

“I think Sakurabook and Shopify are great tools, but how can I attract customers?”
"We're going to create a comprehensive product sales and reservation site, so we want as many customers as possible! What kind of measures can we take?"

We discuss these questions regarding attracting customers in detail during business negotiations, but we would like to explain them once again on this blog.

Shopify is a popular tool that is said to be “strong in attracting online customers”

Sakurabook is a reservation system that runs on the popular e-commerce cart system "Shopify," but of course you can also utilize Shopify's functions. andOne of the reasons for Shopify's popularity is that it is ``strong at attracting online customers.''

Of course, Sakurabook can also utilize Shopify's powerful web customer attraction functions to build a site that is effective at attracting customers.

There are a wide variety of specific methods, but I would like to specifically introduce some of the main points.

Make your store easy to find with SEO measures (search engine optimization)

When running an online store using Shopify, one of the most basic and effective ways to attract customers is search engine optimization (SEO). SEO refers to optimizing your online store so that it appears at the top of search engines such as Google and Bing when searching for specific keywords.

keyword optimization

The first step in SEO begins with identifying keywords related to your product or service. This includes product names, categories, situations in which they are used, and problems faced by customers. Research the search volume and competition for these keywords using the free tool Google Keyword Planner or paid tools. It is important to properly incorporate these keywords into product pages, homepages, blog post titles, meta descriptions, and content.

When implementing these SEO measures, it is essential to set up links with tools such as Google Analytics and Google Search Console, but anyone can easily set up such complex settings with Shopify.

Enhance SEO using blog content

Posting high-quality blog content on a regular basis is highly effective in boosting SEO. Blog articles not only allow you to incorporate a variety of keywords in a natural way, but they also provide helpful information that helps visitors stay longer and increases your website's credibility. Additionally, you have a better chance of getting links from other websites and building external links, which is important for SEO.

Shopify comes with a blog feature by default, so you can start blogging right away.However, by linking with more advanced blogging apps such as Drop in Blog, you can carry out even more effective blogging measures.

Customer attraction strategy using web advertising

Web advertising is a powerful way to drive direct traffic to your Shopify store. You can appeal directly to potential customers and elicit an immediate response to a specific product or campaign. Here we will introduce some effective web advertising strategies to attract customers to your Shopify store.

The measures we introduce may seem difficult at first glance, butSmooth implementation and operation is possible by using the Shopify app (extension function).

Cooperation with Google Ads

Google Ads provides high visibility and click-through rates by displaying your store and products at the top of search results. By setting up keyword-based advertising campaigns, you can directly reach potential customers looking for your products or services. To run an effective campaign, it's important to deeply understand the behavior, interests, and concerns of your target audience and customize your ads accordingly.

Facebook and Instagram ads

Facebook and Instagram allow for advertising that emphasizes visual content, and are particularly effective for promoting products related to lifestyle and consumer goods. These platforms offer highly granular targeting options, including age, gender, interests, and behavior. Additionally, by using video ads and Stories ads, you can run more dynamic and engaging ad campaigns.

Communicating the appeal of your brand through SNS collaboration

Social media is a powerful tool for building your brand and creating buzz about your products and services. Platforms like Instagram, Facebook, and Twitter (X) allow you to communicate directly with your customers and express the humanity of your brand.

These SNS linkages are also easy to set up and operate with Shopify.

How to effectively use Instagram, Facebook, and Twitter

• Strengthen your visual content: Instagram is a platform that focuses on visual content. Promote your products with high-quality images and videos. Facebook and Twitter can also increase engagement by including images and videos in your posts.
• Leverage Stories: Use Instagram and Facebook Stories to humanize your brand by sharing behind-the-scenes stories and everyday moments.
• Use hashtags wisely: Use relevant hashtags to increase the reach of your posts and make them easier to find by your target audience.
• Stay consistent with regular posts: Posting regularly keeps you engaged with your followers and increases your brand visibility.

Implementation of friend introduction campaign

Refer-a-friend campaigns are an effective way to leverage existing customers and acquire new ones. While happy customers may naturally refer friends and family, you can encourage this behavior more actively by encouraging the process and offering rewards through referral campaigns.

For example, you can use Shopify's features to offer services such as ``If you refer a friend, we will offer you a coupon or special discount.''

Promote coupons and word of mouth/reviews

Customer reviews and word of mouth increase the credibility of your online shop and greatly contribute to acquiring new customers. You can also encourage repeat customer acquisition by issuing various coupons. These measures can also be realized by utilizing Shopify's features.

• Follow-up email after purchase: After a certain period of time after a customer purchases a product, we will send a follow-up email requesting a review. The key is to show your appreciation and ask for honest feedback about the product.
• Simplify posting reviews: We make it as simple as possible for our customers to leave a review. For example, it is effective to include a direct link to the review form in your email.
• Reward Offer: Encourage feedback by offering some type of reward, such as a discount code or points for your next purchase, as an incentive for leaving a review.
• View reviews: Display customer reviews on your product pages to demonstrate your product's reliability to other potential buyers. It would be a good idea to introduce a star rating system so that you can understand the rating at a glance.

Sakurabook's reservation page turns site visits into orders

In this way, Shopify, which is the base of Sakurabook, allows you to achieve a wide variety of ways to attract customers. However, no matter how many accesses your site receives, if it does not lead to customer orders or purchases, it will not result in sales.

However, Sakurabook allows you to post a wealth of videos and images on the reservation page so that you can clearly convey the appeal of your services to customers who visit your site.

In addition, By customizing the Shopify theme, you can freely change the content and layout of this published content.

With reservation systems and reservation platforms made by other companies, even if they are major ones, you may only be able to post content within a certain format or layout, you may not be able to post enough photos or videos, or you may have to pay additional fees for posting. It is not uncommon for this to occur.However, Sakurabook does not have such restrictions, and you can freely post content that you think is best for increasing sales.

Get reservations without switching pages with an intuitive reservation calendar

Another point is the mechanism that ``does not transition to another page such as a reservation calendar or reservation form.'' Since you don't have to go through the trouble of moving to another page such as a form, you can apply for a reservation smoothly.

If you look at the service introduction page, look at the videos and photos posted there, and think, ``I want to use this service!'', you can directly apply for a reservation by looking at available slots on the reservation calendar.

Summary: Sakurabook reservation site that supports business growth

In this way, Sakurabook strongly supports customer attraction and sales promotion with Shopify's powerful online customer attraction and marketing functions, the appeal of the service through rich content, and the intuitively usable reservation calendar.

"I'm registered with a major reservation platform, but I'm not getting any customers."

"In order to increase the ability to attract customers, it is necessary to subscribe to a reservation platform's expensive plan, which is very costly."

Sakurabook will be a powerful ally for those who are worried like this.

Of course, nothing magical will happen, such as instant influx of customers just by introducing Sakurabook, but if you take full advantage of the necessary functions and implement the right measures, you will start seeing results in about six months. Cases are not uncommon.

Also, you may be worried that ``we cannot attract customers online or operate advertisements on our own...''We can also provide skill training on practical matters such as SEO measures, web customer attraction, advertising operations, and email marketing.We will be happy to respond to your requests, so please feel free to contact us.

We accept inquiries regarding Sakurabook site production services.

We also offer site creation services using Sakurabook.

If you are interested, please feel free to contact us about Sakurabook site production services from the page below. Our representative will explain the details in detail over the Zoom call.

⇒ Click here to make a reservation for an online business meeting

Please feel free to contact us.

We look forward to hearing from you.