[Functions of Sakurabook] Webinars, online seminars, and digital content sales!

[Functions of Sakurabook] Webinars, online seminars, and digital content sales!


In Sakurabook, in addition to product sales and reservations,It is also possible to sell webinars and online seminars for a fee.I will explain this function.

Sakurabook is a Shopify app that works on the EC site construction tool "Shopify".

・ Challenges when selling webins and online seminars on regular Shopify

・ Consider realization by methods other than Shopify

・ How can the problem be solved by introducing Sakurabook?

Let's check the charm unique to Sakurabook.

◆ With regular Shopify, there are issues with selling webins and online seminars.

Even in the initial state of Shopify, you can create a product page that handles the following digital services by clearing the "Delivery" check box on the product page.

But,The start time and date of the webinar online seminar cannot be accepted from Shopify.Separately, it is necessary to adjust the schedule by e-mail etc.

There is no Japanese calendar reservation app

Now, let's consider adding a calendar reservation function using the Shopify app (extended function).If you install the calendar reservation function, you can apply by specifying the desired date and time for webinars and online seminars.

However, at this time (as of June 2022), none of the Shopify reservation apps support Japanese.Both are supposed to be used in English.It is possible to translate it into Japanese by customizing it, but English will remain in some notations.If the English notation remains even partially, it makes the user feel the height of the hurdle.

In addition, the order of the first and last names on the input form is reversed, which makes it inconvenient to use in a Japanese environment.


◆ Consider selling webins and online seminars in different ways without using Shopify

We found that selling webins and online seminars using Shopify has some challenges.

Now let's see if we can do it in another way without using Shopify.

The existing webinar distribution tool is "short in obi and long in tasuki"

Several tools for webinar distribution and sales have also been released.However, many tools are expensive to install and monthly.

For example, the webinar distribution tool provided by domestic company A starts from 30,000 yen per month.It is difficult for small and medium-sized enterprises to introduce a tool that costs so much just by using the tool.

Of course, there are tools that cost a few thousand yen to 0 yen a month, but if that happens, there will be a problem with the function.For example, you don't have much freedom to customize your design, you can't book calendars, and you're limited in the number of webins you can sell.

In this way, existing webinar distribution tools have to be said to many small and medium-sized businesses to be "short in obi and long in tasuki."

Start for free on Youtube, monetize with paid tools when the number of fans increases ... It takes time on a yearly basis

actually,"Start with free video distribution on Youtube, introduce paid tools as your fans grow, and sell your webins to monetize."I think there are many cases where you think that.Of course, this is not a bad option either.

However, in reality, there are high hurdles for Youtube distribution to be able to earn advertising revenue, such as 1000 subscribers and a cumulative total of 40000 hours of playback time per year.In order to clear this condition, it is necessary to continue posting videos for at least one year without any profit.Furthermore, even if you can earn advertising revenue on Youtube, the amount will be several thousand yen to tens of thousands yen per month.It cannot be expected as business income.

Therefore, in order to commercialize it, it is necessary to guide the fans collected on Youtube to their own paid webinar.However, many Youtube viewers say that they are watching because they can watch it for free on Youtube, and only about 1 to 5% of the total can be converted to paid webins.

Many paid webinar distribution tools have high running costs.It takes a lot of time to attract enough users to pay for it through Youtube.

After all,In most cases, video distribution and webinar distribution will continue while running a deficit on a yearly basis, and it will be frustrated on the way..


◆ How will webinar online seminars change with Sakurabook?

Let's take a concrete look at how the introduction of Sakurabook will change the commercialization of webins and online seminars.

XNUMX: Automates calendar reservation reception, payment, and remind mail!

With Sakurabook, you can automate many processes on Shopify, from accepting calendar reservations to making payments and sending reminders.

Sakurabook can implement a calendar booking feature on most pages on the Shopify site.For example, if you have a webinar that is held regularly from 18:18 every Monday, set the date and time when you can make a reservation every Monday from XNUMX:XNUMX and set it on the product page.Users can look at the calendar, select the dates they want, apply for reservations, and make payments.

Welcome emails after payment, notification emails with the URL of the webinar, remind emails before the event, etc. can also be automatically sent with preset text.

It is also possible to develop a limited number of people, such as online seminars and workshops with a limited number of people, and one-on-one online interviews.

XNUMX: All of the combination sales with product sales are unified with Shopify!

For example, a business that runs a wine cellar holds a wine class online.You can also sell the wines and books introduced in the workshop online on your Shopify site.

In other words, Digital service sales such as webins and online seminars and online sales of merchandise can be developed on the same site.This is another great strength of Sakurabook that cannot be found anywhere else.

XNUMX: Disseminate the appeal of the brand with flexible customizability

Having flexible customizability is one of the characteristics of Sakurabook.Conventional reservation systems, etc., often lack customizability in low-price tools, and it is very difficult to express the brand in every corner of the site.For example, the design of the reservation reception form is poor and it becomes simple, and it is not possible to reflect the brand's image color, logo, design theme, etc., and there are inconveniences such as inconsistency in the site design. .

However, in the case of Sakurabook, it is deployed as a Shopify app, so you can take advantage of Shopify's flexible design and customizability.It is possible to express the brand image in various forms such as the top page, product page, individual page, payment page and application form.

XNUMX: Extensibility unique to the Shopify app

Sakurabook, a Shopify app, can also be linked with other Shopify apps.For example, by combining it with various Shopify apps such as "Thinkific" that can develop more full-scale online courses and "Get response" that has an email marketing function, it is possible to develop even more sophisticated and fulfilling services. ..

XNUMX: Realistic operating cost

Another feature of Sakurabook is the realistic pricing that is easy to introduce to small and medium-sized enterprises.Both the installation cost and monthly cost are set cheaper than the general reservation system (the official price will be announced at the time of release).We will develop support in collaboration with a web production company (Sakurabook partner) so that we can make the commercialization and monetization of webins and online seminars realistic and support growth.

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